In an era where sustainability and innovation intersect, Zeoform is redefining material possibilities for modern design. Made entirely from upcycled cellulose fibres—without petrochemicals, resins, or toxic binders—Zeoform Micro Pulp offers an organic yet highly durable alternative to traditional materials. Its sculptural versatility and lightweight strength allow designers to create bold, textural forms that feel both grounded and contemporary.
When paired with Pampa’s wool rugs, Zeoform’s natural aesthetic comes to life in interiors that are tactile, warm, and effortlessly balanced. The interplay of soft, woven textures with structured, voluminous forms speaks to a shared philosophy of craftsmanship and sustainability.
SHOP THE LOOK
1/ Made-to-Order Classica Rug | Natural 2/ Made-to-Order Lara Rug | Sand & Natural 3/ Pampa x Posie Paz Candle 4/ Made-to-Order Esther Rug | Natural 5/ The Creative Act by Rick Rubin 6/ Classica Lumbar Cushion #12 | Sand
Could you tell us more about Zeoform? What inspired you to start this project, and what makes it stand out in today’s design landscape?
Zeoform began as a bold vision to revolutionise the way we think about materials. Inspired by nature, we developed Zeoform Micro Pulp—a material made entirely from cellulose fibres such as waste paper and plant fibres like hemp. It’s 100% free from petrochemicals, resins, or toxic binders, yet offers remarkable durability and versatility.
What makes Zeoform unique is its ability to be shaped and textured in ways that highlight its organic beauty while remaining incredibly strong and lightweight. It offers designers a tactile, sculptural quality that enhances modern interiors, creating objects that feel both timeless and innovative. In a world increasingly conscious of sustainability, Zeoform proves that high-performance materials can also be environmentally responsible.
Rugs can transform a room entirely. How do you think Pampa’s wool rugs and Zeoform pieces work together to create inviting and functional spaces?
Pampa’s wool rugs bring warmth, texture, and natural beauty into a space, making them an ideal complement to Zeoform pieces. With their shared commitment to craftsmanship and sustainability, both brands contribute to interiors that feel effortlessly balanced—grounded yet refined.
Imagine a Zeoform coffee table paired with a woven Pampa rug—the contrast between the solid, sculptural quality of Zeoform and the softness of natural wool creates a sense of harmony. Together, these elements shape spaces that feel organic, inviting, and deeply connected to nature.
Designers across different industries have embraced Zeoform. What are some of your favourite ways to work with it in modern interiors, and how do you see it influencing future design trends?
One of Zeoform’s greatest strengths is its ability to create hollow, voluminous forms with a rock-like texture—allowing designers to craft bold, sculptural objects that appear heavy but remain surprisingly lightweight. This opens up exciting possibilities for creating large, chunky furniture pieces and textured décor without the weight and cost associated with materials like solid wood, metal, or ceramics.
Looking ahead, I see Zeoform influencing design trends in three key ways:-
Emphasising organic, tactile forms – Designers are increasingly drawn to materials that bring an earthy, handcrafted feel to their work. Zeoform’s ability to create sculptural, textured pieces aligns perfectly with this shift.
Making sustainability a given – Circular design is no longer optional. As the industry moves away from wasteful production, materials like Zeoform, which upcycle cellulose fibres, will play a major role in sustainable interiors.
Enabling new aesthetic possibilities – Zeoform allows designers to experiment with chunkier, organic shapes that would traditionally be impractical due to weight or material costs. This gives designers a new way to play with volume and form.
As the demand for sustainable, high-quality materials grows, Zeoform will continue to shape the future of design by offering a visually striking, structurally innovative, and ecologically sound alternative.
How do you see natural fibres serving as a viable alternative to plastic in design?
Natural fibres are at the heart of the movement toward sustainable design. Unlike plastics, which are derived from finite and polluting petrochemicals, cellulose-based materials like Zeoform are renewable, biodegradable, and circular by design.
Zeoform takes this further by upcycling waste fibres into a material that is both functional and aesthetically compelling. As industries move away from finite and precious resources, we’re proving that sustainability doesn’t have to mean compromise—materials like Zeoform offer the performance and beauty needed for everything from furniture to lighting, interior surfaces, décor, and even innovative packaging solutions.
The future of design is about moving beyond plastic dependency and precious timbers, embracing materials that are not just alternatives but superior choices for a more sustainable world.
Get to know more on Zeoform here
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